SWITCH ON is a luggage inspired in the plastic world, where everything can be transparent just with a blink of an eye. Practical and smart, the lugagge is created to facilitate the world of the young digital nomads, where they can choose when to see what they have inside of the luggage. They are a type of people who use technologies (often accomplished through the use of devices) to earn a living and conduct their life in a nomadic manner, travelling and working and having fun at the same time. Affluent, younger and entrepreneurs, SWITCH ON facilitate them to look to the future and catch new possibilites, to be the first ones to try and spread the new idea into the world.